Creating Your Internet Marketing Plan 2011

If you’re the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.

Here are ten considerations you need to make as you complete your Internet marketing plan:

1. Objective of Internet Marketing Plan: What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.

2. Marketing Funnel: The most successful online business owners have a marketing funnel (think of it as an upside down triangle) through which they “funnel” clients. The process begins from the wide top of the funnel, representing low-cost products or free give-aways, and moving clients down through the funnel to the narrower portions which represent gradually increasing investments from the clients from your higher-priced products and services. What products and services do you currently offer? Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel?

Success on google adsense 5 Quick Tips

Mistaken often makes us frustrated and desperate, as well as when you do business on google adsense. Not infrequently you make mistakes, especially in the beginning when you build your business empires. However, this error basically gives lessons to your google adsense business to continue in the future. You can also share about this error to others, so that can help others to not make the same mistake with what you are experiencing. So this is a list of five people make the mistake of using AdSense. You should read it well, and see if any of them is applicable to your content. If yes, you have to stop and tried to fix the error as soon as possible.

The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google’s AdSense is a great program but it relies on you respecting a few set rules.

The most important thing is not to create “artificial clicks” through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue.

Failing to comply with Google’s terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. It’s because this is the difference between life or death.

The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren’t knowledgeable enough to change default color palettes.

Others just can’t seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.

Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.

Fourthly, banner ads are also a very bad idea if you’re using AdSense. 480×60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.

And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn’t matter how cool the site is itself. If it doesn’t have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.

So these are the most important five things people get wrong while using the AdSense program. But of course if you don’t like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.

Never break Google’s policy. Don’t make visitors create “artificial clicks” on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they’re positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480×60) adds unless you really know what you’re doing and constantly keep your site fresh and up to date.

Make Blogs as SEO Tool

Blogs are fastly becoming the SEO tool of choice by many webmasters. Why? Content. Search engines love content. The more content your blog can provide on a steady basis, the better your ability to increase traffic. Blogs are easy to start and anyone can for more effective SEO management.

If you have a website or a product that you want to promote, You would always want search engines such as google to make your product or site ranks so that your product will have a chance of having potential customers or loyal site users.

What content do you place in your blog? You can place any useful information or articles about your product or service. If, for example, you are a wedding planner, you should write about tips future brides may not be aware of in relation to planning their wedding. You might talk about wedding scams, catering faux pas, honeymoon hotspots etc...

Let the readers know you have something more to offer then just a simple service. People who feel comfortable about a person or organization are far more likely to purchase from them. Let your readers know who you are and what you are capable of doing for them

Now that you have your content, you need to get it into the reader’s hands. The advantage of using a blog is that you can syndicate your content. Rich Site Summary or RSS is a format used to syndicate your content instantly. In other words, people can have your content posted on their web site or sent to their email. 

Most blog sites will give you your own special URL to submit to sites that syndicate content. These sites will then contact your URL for the content. The more you update your site the more your site will be indexed or PINGED by RSS feeds. To help ensure your RSS feed is being indexed, enter the RSS tag into the of your site. Just enter your site title and the URL with your special URL for RSS. This and other tags can be used in most blogs. Take advantage of them.

Creating a blog will allow your content to be syndicated which in turn will increase traffic to your web site as well as build your link popularity through RSS and blog directories. This will give you and your products or services recognition. The knowledge and personal insights that you share will help build your business and your customer relations. 

The RSS feeds and blog directories will also help build your page rank on search engines. Blogs have all the ingredients to be one of the best free advertising tools the Internet has to offer. Why aren’t you taking advantage? Take time to read the post a about "What are RSS feeds and How to use them".

We have learned what is SEO for blog, now if you want to take the advantage of blogging to make you profit and market your products, then continue! Blogging is easy to do but has a lot of overwhelming things that associates to it, and one thing it does best is that it ranks on search engines!

How To Make your blog brandable

A Blog is no longer just a tool to write and express what you want online. It is now becoming more like of a tool to brand yourself, your company or your product and make a profile on the net.

Blogging is undoubtedly the most convenient and effecient way if you want to have your own net profile and space. it gives you an identity that gives people some information about you. If you howver want to have a business blog, It works as building up a profile for your product.

Branding is a factor that every marketeer needs to associate his products with.  The following tips below will help you have the ideas on branding your blog.

Interact with your readers!

Don't make your site like a book, make it more interactive to your readers. This way the readers feel that they are on a blog that has a real person working and monitoring it and not a robot or software.

Design Your Blog!

A default site layout and template that comes packaged on blog softwares is no longer the norm in blogging. Not only does it make your blog look like most of the other generic blogs, Customize the way your blog looks! it does not only make your blog unique but it also indicates your seriousness about the appearance.

Try to look on the previous post about "How to make your blog look professional". It should help you make your blog look more branded

If you don't know anything about coding to design your blog, No need to worries! You can odify the main factor of a blog's design, Like the header, the sidebars and the background. Most of the blogging softwares gives you an easy control to change the way your blog look. 

But if you are really serious on branding your blog. You could opt on Hiring a designer, that can make quite a lot of difference for your blog by adding aesthetics to it and giving it the ‘believable’ impact. 

Make your post!

Another useful Blog Tip is to remain consistent with your style of writing and to maintain the same tone throughout the post. This is important since it does not break the link of the reader. It gives the reader the sense and the same feeling when they read your posts and thus helping your blog's identity.

Make a Logo!

Displaying your own custom logo will help tremendously in creating recognition for your site. It makes your blog readers know your identity more and the best of it is that logos makes your blog distinguished from others.

Write better!

Audiences are uncomfortable reading through run-on sentences. Hence, it is always better to use proper grammar, otherwise readers will stop trying to understand what is being written in the content. So it's better to proofread all of your blog posts before publishing it,

Also Short paragraphs are always the better option while trying to make your point. It helps the readers to keep their attention for long enough. Like in this blog post i have divide the post into short paragraphs.

Have a unique offer!

Last but not least, trying to give unique offerings on your blog, like daily pictures, quotes, comics could help the readers to remember you better but this offering should be according to your blog niche and not just random! It also makes your blog yours and unique.

With these tips, You should now have some ideas on how to brand your blog. Try doing the things above and it's worth the try. Make your brandable blog!